Case Studies
No matter the audience (B2B, B2C, B2BC – we’ve done it all) or the strategic or creative challenge, we bring curiosity, clarity, and humanity to all our work.
Creating a startup brand that is appealing to teens and those who might influence them
Creating a startup brand that is appealing to teens and those who might influence them.
Designing the “big idea” for a $5M anti-bullying California-wide initiative
Designing the “big idea” for a $5M anti-bullying California-wide initiative
Sharing the value of sustainable home materials through the stories of passionate customers
Developing an expansive, customer-focused brand campaign for a home living products pioneer
Expert content for a global electronics company
Helping a multi-national electronics company reach a sophisticated audience with expert content
Campaign sentiment analysis for the Special Olympics
Performing campaign sentiment and impact analysis for Special Olympics
Communicating the life-saving potential of a first-of-its kind MCED test to multiple and varied audiences
Developing an enterprise strategy for a breakthrough life sciences company
An enterprise content model for a multi-state healthcare system
Developing an enterprise content model to bring many internal teams into alignment
Helping a government program better serve people living with disabilities
Helping a state government program find and serve people living with disabilities
“Tipping point” customer mindsets for the leader in home storage design
Understanding customer mindsets at their “tipping point” moments
A “consumer confidence” campaign for Clorox Healthcare
Creating a B2B2C “consumer confidence” campaign for Clorox Healthcare, its partners, and nationwide healthcare systems
A persona-driven content strategy for a tech giant’s niche audience
Understanding the needs of a niche developer audience
Patient & caregiver educational content for a fast-growing healthcare system
Educating patients (and communities) for a fast growing healthcare system
Patient & referring physician guides for a world-class cancer partnership
Explaining and elevating oncology services to referring physicians
Helping a B2C brand quickly expand into an inherently complex B2B market
Helping a wildly popular and rapidly growing B2B and B2B2C brand meet audience needs
Uncovering insights to better reach and engage edtech decision-makers
Understanding educational technology decision makers and the demand gen content that will persuade them
Designing a contemporary brand identity for a new media brand.
Developing an enterprise strategy for a breakthrough life sciences company
A “peer-to-peer” learning strategy and campaign for a pharmaceutical company
Helping a pharmaceutical engage and teach physicians
An inspiring campaign for a nationwide network of restoration franchises
Helping a nationwide network of restoration franchises attract new commercial clients.
Repositioning a dental brand with a fresh, bold approach.
Repositioning a dental brand with a fresh, bold approach.
An internal comms strategy for the nation’s #1 public university
A content strategy for UCLA, the nation’s number one public university.