How it started
A new brand emerged to teach practical skills to a generation raised on the internet — overexposed but lacking context.
This startup set out to create a library of authoritative, expert-led content on practical skills, tailored for the audience that needed it most. Imagine TikTok meets MasterClass, designed specifically for Gen Z and Alpha.
What we did
Program 11’s task was to name the business and develop a brand system that would resonate with audiences aged 12 to 24.
The challenge was to create a brand identity that met teens and young adults where they are, reflecting their interests, style, and the way they communicate. Every aspect of the brand’s look and feel had to be crafted with intention, delivering relevance, relatability, and value.
How it’s going
The logo and brand system we created had to work across multiple aesthetics. From investor decks to the website, the fonts, color palette, and animation style tested beautifully with both the target audience and their parents.
We are proud of the relationship potential between this young brand and those who would benefit most from it.
