B2B Campaign Case Study — Paul Davis Restoration
Helping a nationwide network of restoration franchises attract new commercial clients.
The Problem
Paul Davis was seeking to reinvigorate the Paul Davis brand by incorporating their unique culture and essential team members into an ad campaign that would reach and inspire B2B clients, commercial and residential (from insurance carriers to property managers and beyond).
The Program
We worked with Paul Davis to surface and tell real stories that would move people to action. Our concepts needed to be creatively superior to other content in the category and stand out among a competitive set of service providers who previously had been seen as “interchangeable.”
With this direction, we designed an inspiring campaign that featured the Paul Davis differentiators. We showed not only what Paul Davis does (the service), but also why they do it (to provide extraordinary care while serving people in their time of need).
Our initial campaign drove so much interest and leads that we also designed a follow up series of ads in Spanish and French to grow the market penetration.
