Content Case Study – Banner Health
Educating patients (and communities) for a fast growing healthcare system
The Problem
Despite the valiant efforts of the care teams assigned to them, patients were arriving for surgical care not having read or understood the pre-op and post-op materials, or having gone to or absorbed the content from the classes they were required to attend. They hadn’t followed the instructions for the weeks leading up to their surgery, and they hadn’t prepared their homes for post-surgery.
The Program
Research shows that a prepared patient is more likely to have successful outcomes. So, we were brought in to:
Conduct audience research and market analysis, to uncover insights and opportunities for patient learning.
Develop a content strategy, including content recommendations to rebrand, rewrite, and redesign the patient education materials.
Create content that felt warm and smart and would ensure patients engage with the materials, from pre-op through recovery.
Instructional Marketing™ Content for Patients
Instructional Marketing™ Content for Caregivers
Testimonial Videos
The videos we’ve developed further meet the “what to expect” needs of those who are seeking care from the exceptional team at Banner Health.
The results:
Our work with Banner Health supported multiple initiatives:
The rollout of Banner Health’s acquisition of a leading regional orthopedic group.
A drive to educate patients on the importance of cancer screening and treatment, even during a pandemic.
An outreach campaign to help referring physicians understand Banner Health’s commitment to patient care.
The deepening of Banner Health’s strategic partnership with MD Anderson.
