B2B Content Case Study — Epson
Helping a multi-national electronics company reach a sophisticated audience with expert content
The Problem
Epson makes excellent ink-jet printers — but they also make robots, projectors, microdevices, and even smart glasses. These specialized products have a longer sales cycle and more demanding, sophisticated buyers. Epson needed high-quality, appealingly in-depth content to drive more awareness of — and interest in — these exceptional products from the right buyers.
The Program
We worked with Epson to create expert guides that are truly unique. These guides provide in-depth information and advice, and experts vet them— a huge value for savvy prospects looking for solutions. We carefully targeted them to each reader (the life sciences lab manager is seeking a different robot than the automotive lab manager!) to drive lead generation and differentiate Epson’s offerings from their competition.
Our work resulted in more sophisticated lead generation for Epson’s life sciences and robot electronics solutions, more targeted outreach to communicate the benefits of Epson LCD controllers, and heightened awareness of Epson’s projector offerings.
“You guys are terrific. After [our product manager] worked with you once, she only wanted to work with Program 11.”
—Carole Moore, Epson America
