Branding Case Study – Conscious Good
Designing a contemporary brand identity for a new media brand.
The Problem
Conscious Good was seeking a brand identity for its streaming media channel, CGoodTV. The new brand needed to feel like a special club for citizens of change. It also needed to be gender-neutral and inviting to a broad, engaged audience, embody the holistic nature of “conscious programming,” and feel distinct from other brands in the space.
The Program
We led a brand workshop to capture ideas, preferences, and research takeaways that would inform our work. With our takeaways, we designed mood boards and brand manifestos that led to the new visual identity. We went on to develop font and typography guidelines, photo guidelines, a color story, and a kinetic family of brand elements to translate across the website and social media.
