Program 11 Health creates healthcare content to drive better patient outcomes.

Program 11 Health is a group within Program 11 dedicated to healthcare research, strategy, and content. We understand — and know how to speak to — healthcare patients, those who influence them, and those who care for them.

We bring our expertise in multi-state
hospital systems, biotech, life sciences, payers, distributors, regulators, physicians, nurses, and patients to help you find, reach, and engage your target communities.

  • Healthcare consumer research, strategy, and user journeys

  • Healthcare consumer archetypes

  • Provider mindset research, strategy, and creative

  • Employer brand strategy and creative

  • Payor and distributor strategy and creative

  • Patient education materials, webinars, and trainings

Healthcare and wellness specialties

  • Consumer "behavior change" or adoption content

  • Compliance-ready content

  • Benefits and perks B2B strategy and creative

  • Mental health research, strategy, and creative

  • Disability health research, strategy, and creative

  • Healthcare reports, white papers, guides, and ebooks

  • “Having partnered with Program 11 for years, I can attest that they are nimble, committed, and will immerse themselves in your needs to deliver excellence for you.”

    Alexandra Morehouse, CMO, Banner Health

  • “Program 11 are such great partners to us, doing both strategic and creative work with attention to detail and a consistent eye on ROI. They feel like part of the team."

    Wade Osborne, Executive Director, Brand, Providence Health

  • “THANK YOU for your terrific partnership. We had an offsite meeting and your name came up as an agency who gets it and has collaborated terrifically.”

    Lisa Daumeyer, Associate Director, Health System Marketing, Healthcare Company

Health content superpowers

Reaching nurses

We created the largest media brand for nurses – Scrubs Magazine – and developed campaigns to reach and support nurses for Kaiser Permanente and Banner Health.

Reaching physicians

We developed B2B physician referral guides and informational content for Providence, Novartis, and Banner MD Anderson.

Connecting to consumers

We performed audience research and created a consumer content strategy for Kaiser Permanente, Banner Health, Gentle Dental, and Providence Health.

Navigating regulations

We are well-versed in HIPAA compliance, privacy, legal, and other clinical regulations, and have built-in regulatory reviews across our health and biotech clients.

Repositioning brands

We did research, strategy, and brand evolution for One Medical, Gentle Dental, Headspace, and GRAIL (the maker of the Galleri multi-cancer early detection test),

Reaching the underserved

We’ve created content strategies to reach people living with mental health issues, Hispanic and BIPOC patients, and those living with chronic illness.

Knowing service lines

We have created strategies and content to support and drive business to service lines such as cancer, orthopedics, heart, women’s health, neurology, urgent care, bariatrics, and more.

Covering mental health

We’ve created brand, content, and B2B strategies and nuanced mental health content with Headspace and the Mental Health Services Act.

Disabilities and accessibility

We harness partnerships with subject matter experts and others with lived experience to conduct research, develop marketing strategies, and co-create.