Brands obsess over proprietary systems and locked-down processes, but the truth is—trust and relationships drive real differentiation. Companies with high employee engagement see 21% higher profitability, and those that invest in customer loyalty generate 120% more revenue than their competitors.

If you want to stand out, stop looking for something to protect. Start investing in what can’t be replicated.

Our Instructional Marketing Checklist helps us ensure that the content we deliver follows the best practices of instructional design, learning theory, and journalism. It’s how we capture the attention of and engage your audience so they remember what they’ve experienced and champion your brand.

One of the most fun things we get to do as content strategists and creatives is to design user personas. It’s our opportunity to make “real” the hypothetical audience we’ve been talking to until now.

What is content? Is it nothing? Is it everything? As we evolve from the era where blogs command every content marketing campaign, content is becoming more difficult to define.

Brands are switching live events, face-to-face sales calls, and classroom trainings into online experiences. But how do you make them...great?

We’re being asked to design new online experiences for brands to help engage audiences. “Instructional designers” are one step ahead of us.