Most brands focus on market share, but the real drivers of long-term success are mindshare and heartshare — earned through trust and perceived need. If customers don’t trust you, they leave. If they don’t see a need, they ignore you. Our Relationship Opportunity Quadrant helps brands map where they stand and what to do next—whether it’s deepening loyalty, rebuilding credibility, activating demand, or sparking relevance. Where does your brand fall?